| Node Type | ID | Attribute | Value | Relationships |
|---|---|---|---|---|
| Sector | sector_1 | Consumer Segments - Youth/Gen Z/Millennials | Highly engaged, social media-driven, enjoy novelty and aesthetics | - |
| Sector | sector_1 | Consumer Segments - Working Professionals | Corporate gifting, convenience-oriented, shareable treats | - |
| Sector | sector_1 | Consumer Segments - Families | Familiarity (similar to muah chee), moderate sweetness, casual sharing | - |
| Sector | sector_1 | Consumer Segments - Halal & Health-Conscious | Gluten-free, Halal certification important, moderate sweetness, dietary-friendly desserts | - |
| Sector | sector_1 | Competitor Analysis - Kanemochi - Positioning | Premium mochi ice cream, fun, Halal-certified, variety-focused | - |
| Sector | sector_1 | Competitor Analysis - Kanemochi - Product formats | Mochi ice cream (cups, boxes of 3, 6, 9, 12), takeaway/delivery | - |
| Sector | sector_1 | Competitor Analysis - Kanemochi - Pricing | Individual $3 each, bundles ($12 for 6, ~$26 for 12) | - |
| Sector | sector_1 | Competitor Analysis - Kanemochi - Distribution | Mall kiosks (Bugis+, Jewel Changi, VivoCity), delivery | - |
| Sector | sector_1 | Competitor Analysis - Kanemochi - Marketing | Social media engagement, seasonal promotions, collaborations | - |
| Sector | sector_1 | Competitor Analysis - Warabimochi Kamakura - Positioning | Authentic artisanal warabi mochi, premium, cultural experience | - |
| Sector | sector_1 | Competitor Analysis - Warabimochi Kamakura - Product formats | Warabi mochi cubes, mochi dessert drinks, soft-serve | - |
| Sector | sector_1 | Competitor Analysis - Warabimochi Kamakura - Pricing | ~$3.90/2 pieces, ~$17.90/10-piece wooden box, drinks ~$5.90-$9.90 | - |
| Sector | sector_1 | Competitor Analysis - Warabimochi Kamakura - Distribution | Multiple outlets (Holland V, Orchard Rd, Jurong East, Takashimaya, Punggol) | - |
| Sector | sector_1 | Competitor Analysis - Warabimochi Kamakura - Marketing | Experiential (cafés, demos), media hype, cultural storytelling | - |
| Sector | sector_1 | Consumption Behavior - Consumption Formats | Grab-and-go, dessert cafés, gifting, bubble tea-style drinks, bakery fusion products | - |
| Sector | sector_1 | Consumption Behavior - Consumption Occasions | Afternoon snack, post-meal dessert, festive seasons, corporate events | - |
| Sector | sector_1 | Consumption Behavior - Cultural Fit | Similarity to muah chee, adaptation to local flavors (durian, salted egg), integrated with local dessert habits | - |
| Sector | sector_1 | Consumer Preferences - Flavor Preferences | Traditional (matcha, red bean), fruity (strawberry, mango), local fusion (durian, pandan, salted egg) | - |
| Sector | sector_1 | Consumer Preferences - Texture Preferences | Soft, chewy, QQ texture; freshness and soft exterior crucial | - |
| Sector | sector_1 | Frequency & Price Sensitivity - Purchase Frequency | Occasional treat (weekly/monthly), increases with convenience/accessibility | - |
| Sector | sector_1 | Frequency & Price Sensitivity - Price Sensitivity | Moderate; acceptance up to ~$3/piece, bundles encouraged | - |
| Sector | sector_1 | Drivers for Trial & Repeat - Initial Trial Drivers | Novel Ascendant drivers: Novelty, social media hype, visual appeal, curiosity | - |
| Sector | sector_1 | Drivers for Trial & Repeat - Repeat Purchase Drivers | Taste/texture satisfaction, variety/innovation, social sharing, convenience | - |
| Sector | sector_1 | Emerging Trends & Innovations - Product Innovations | Fusion flavors (local adaptations), mochi dessert drinks, bakery items (croissants, donuts) | - |
| Sector | sector_1 | Emerging Trends & Innovations - Health & Dietary Innovations | Gluten-free, Halal-certified, low-sugar options, vegan mochi | - |
| Sector | sector_1 | Emerging Trends & Innovations - Experiential Innovations | Mochi cafés, DIY mochi kits, live demonstrations, thematic events | - |
| Sector | sector_1 | Emerging Trends & Innovations - Packaging & Gifting | Premium packaging (wooden, festive boxes), customization for corporate gifting/events | - |
| Sector | sector_1 | Strategic Recommendations - Corporate Targeting | Focus on elegant gift sets, bulk/corporate-friendly orders | - |
| Sector | sector_1 | Strategic Recommendations - Localized Product Differentiation | Unique local-fusion flavors, culturally inspired branding | - |
| Sector | sector_1 | Strategic Recommendations - Quality & Authenticity | Ingredient storytelling, Halal certification, premium craftsmanship | - |
| Sector | sector_1 | Strategic Recommendations - Pricing Strategy | Tiered pricing (affordable entry, premium bundles), loyalty incentives | - |
| Sector | sector_1 | Strategic Recommendations - Experiential Positioning | In-store experiences (tasting, café setting), cultural storytelling, customer engagement events | - |
| Sector | sector_1 | Strategic Recommendations - Product Innovation & Seasonality | Frequent new/seasonal offerings, limited-time products, cross-brand collaborations | - |
| Business | business_1 | HQ - Location | 200 Victoria St. B1-12a, Singapore | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Store 1 - Store Name | Bugis Junction | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Store 1 - Store Type | Kiosks without seating | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Store 1 - Operating Hours | 10:30 am–8:30 pm | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Store 1 - Location | 200 Victoria St, B1-12A, Singapore 188021 | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Store 2 - Store Name | Jurong Point | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Store 2 - Store Type | Kiosks without seating | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Store 2 - Operating Hours | 10:30 am–8:30 pm | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Store 2 - Location | 67 Jurong West Central 3, B1-85, Singapore 648333 | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Overview - Number of employees | Up to 10 | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Overview - Industry | Food retailers | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Overview - Competitors | Kanemochi, Warabimochi Kamakura | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Overview - Origin Country | Singapore | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Overview - Type of F&B | Dessert Shop | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Overview - Short description | Maru Mochi, a renowned Japanese dessert brand from Hokkaido (known as Maruamami in Japan), officially opened its Bugis Junction outlet on May 3, 2024 | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Overview - Concept | Modern Japanese-inspired dessert shop with a focus on handcrafted mochi | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Overview - Positioning | Premium, artisanal Japanese desserts with contemporary flavors | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Direction - Challenge 1 | Too wide product range, needs reduction | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Direction - Challenge 2 | No clarity in target audience | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Direction - Business objective | Increase sales significantly, focus on customer acquisition, supported by retention strategy | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Direction - Geographic Focus | Singapore | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Direction - Target Audience | Poorly defined, needs focus | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Direction - Sales Status | Needs significant improvement | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Direction - Planning Horizon | 6 months | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Direction - Growth Strategy | Exploring corporate clients or supply to events | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Direction - Target Segments | Considering working adults | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Direction - Market Intelligence | Limited visibility into customer behavior | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Direction - Market Analysis | Required before further branding strategies | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Structure - Ownership | Yakun Singapore | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Structure - Ownership Type | Partnership with controlling shares | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Structure - Partners | MARUAMAMI CO.LTD/HOKKAIDO SWEETS COMPANIES | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Structure - Business Origin | Japanese brand brought to Singapore | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Structure - Business Model | International partnership (not standard franchise) | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Business Structure - Sales Channels | Primarily retail, exploring corporate | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Digital Presence - Social Media platforms | Facebook, Instagram | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Digital Presence - Facebook URL | https://www.facebook.com/profile.php?id=61557349936810 | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Digital Presence - Instagram URL | https://www.instagram.com/marumochisg | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Digital Presence - Website | nil | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Customer Experience - Service Style | Counter service with personalized recommendations | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Customer Experience - Store Ambiance | Clean, minimal Japanese-inspired design | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Customer Experience - Packaging | Elegant, gift-worthy boxes and packaging | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Customer Experience - Ordering Experience | In-store, possible pre-orders for special occasions | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Customer Experience - Price Point | Premium (reflecting handmade quality and ingredients) | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Brand & Marketing - Brand Personality | Artisanal, authentic, creative, elegant | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Brand & Marketing - Brand Strategy | Underdeveloped for local market | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Brand & Marketing - Visual Identity | Likely minimalist with Japanese aesthetic influences | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Brand & Marketing - Target Audience | Young adults and professionals (25-40), Dessert enthusiasts, Japanese cuisine aficionados, Instagram/social media users seeking photogenic food, Gift-givers for special occasions | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Products - Overall | Maru Mochi specializes in two delightful treats: Mochi Obanyaki and Warabimochi | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Products - New Products | R&D completed, launching soon | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Product 1 - Product name | Mochi Obanyaki | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Product 1 - Flavours | 11 options including Azuki Red Bean, Purple Sweet Potato, Taro, Black Sesame, Peanut, Butter, Chocolate & Hazelnut Cream, Hokkaido Milk, and Sweet Potato & Yam | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Product 1 - Pricing | S$3.20–S$4.00 per piece; bundles of 3 from S$8.50 to S$10.50 | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Product 1 - Type of Food | Mochi-Stuffed Pancakes | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Product 1 - Texture | Soft, chewy, and generously filled | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Product 1 - Appearance | Colorful, aesthetically pleasing, Instagram-worthy | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Product 1 - Size | Bite-sized, palm-sized options | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Product 1 - Freshness | Made daily, preservative-free | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Product 2 - Product name | Warabimochi | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Product 2 - Flavours | Matcha, Kinako (soybean powder), and Black Sesame | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Product 2 - Pricing | S$4.80 for 6 pieces; S$8.80 for 12 pieces | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Product 2 - Texture | Delicate and melt-in-your-mouth | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Operation - Business Hours | Likely retail hours, possibly closed on specific weekdays | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Operation - Seasonal Offerings | Special flavors for festivals or seasons | BELONGS_TO Sector (sector_1) |
| Business | business_1 | Operation - Production Capacity | Limited daily production due to handcrafting process | BELONGS_TO Sector (sector_1) |